THE PURPOSE OF SOCIAL ACTION AND COMMUNITY MEDIA

• to bring about local, national and global change
• to change attitudes
• to raise awareness
• to create access to media production for non-traditional groups
• to challenge dominant representations and agendas
• to create or strengthen community ties
• to provide information
• to campaign (work in an organised environment and active way towards a goal)
• to change voting behaviour
• to infiltrate mainstream media
• to build relationships with subjects

Clip 1- Homelessness

1. Which of the list of purposes apply? Changing attitudes, bringing about national change, infiltrating mainstream media and raising awareness are the purposes that apply to this video. 
2. What is this media form trying to tell us/make us do? let us know about the causes of homelessness and how they are helping to change the lives of those effected by it.
3. What emotional techniques do you think they have used and why? Upbeat music is used to encourage positive thinking and real life stories from homeless people on how they ended up in that situation is sued to encourage empathy. They also use somewhat inspirational quotes by various people to help incite hope.

Clip 2- Food for Thought

1. Which of the list of purposes apply? Brining about local change, changing attitudes, challenging dominant agendas and campaigning are purposes that apply to this video.
2. What is this media form trying to tell us/make us do? The purpose of this video was to encourage local and national change by challenging the social norms where big companies take away the sense of community in small towns through greed.
3. What emotional techniques do you think they have used and why? Soft music in the background was very solum. it created a dark tone to pull on the viewers heartstrings.

Clip 3- The controller

1. Which of the list of purposes apply? Raising awareness is what I believe this video is about although I'm not entirely sure.
2. What is this media form trying to tell us/make us do? Its trying to raise awareness to abuse both physical and verbal at school and at home.
3. What emotional techniques do you think they have used and why? Sad music is played to incite emotion. Having the boy sobbing on the floor after abuse from his father and school bullied in public was used to encourage pity.